Beyond the pitch: Top 5 ISL clubs with the biggest social media presence
These clubs have built the biggest and most passionate digital fanbases.

The Indian Super League (ISL) has grown into one of Asia’s most followed football leagues, with not just packed stadiums but also buzzing digital communities. In today’s world, a football club’s reach goes far beyond the pitch.
Social media has become the ultimate fan arena and while some ISL clubs have inherited historic fan bases, others have built loyal followings from scratch. Social platforms are not only places for updates but have turned into virtual stadiums, where supporters express their emotions.
As of September 6th 2025, we tallied the follower counts on X, Instagram and Facebook to see which ISL clubs lead the pack. That said, here are the top five clubs with the biggest and most engaging social media presence.
1) Kerala Blasters FC

X: 2M, Instagram: 3.8M, Facebook: 1.3M. Total: 7.1M
Kerala Blasters FC have built an unmatched digital empire and are one of the most followed football clubs in Asia. Their reach reflects not just numbers but the depth of passion that the Blasters’ fan base brings to Indian football.
KBFC’s social media accounts are a melting pot of fan expression and cultural pride. Whenever a new player or coach joins the Blasters, their personal social media numbers instantly rise, thanks to fans who believe in extending their support online as much as in the stands.
KBFC’s platforms are unmatched in reach as well as energy and their dominance on all three platforms showcases how the club has turned its loyal supporters into a vibrant online community.
2) Mohun Bagan Super Giant

X: 526K, Instagram: 845K, Facebook: 1.3M. Total: 2.67M
Mohun Bagan Super Giant, a club steeped in history and tradition, has successfully translated its heritage into a massive online following. MBSG are not only among the most decorated clubs in the league, with two ISL Cups and two League Shields, but also one of the most influential when it comes to fan culture online.
Facebook continues to be their most powerful tool, connecting with older generations who have followed the club long before social media existed and they have an Instagram account that resonates strongly with younger audiences. Their numbers may not match Kerala Blasters FC, but their influence is deeply rooted in tradition and culture.
3) Chennaiyin FC

X: 867.7K, Instagram: 446K, Facebook: 503K. Total: 1.82M
Chennaiyin FC are among the ISL’s most successful clubs, having lifted the Cup twice. They have a good social media presence across platforms and boast one of the passionate fan bases in the league, who always make their presence felt online as well as in the stands.
Chennaiyin FC’s X account is one of the most active in the ISL, often celebrating their football-loving community, a big reason the club connects so strongly with fans.
4) East Bengal FC

X: 284.7K, Instagram: 225K, Facebook: 1.3M. Total: 1.81M
Since joining the league in 2020, East Bengal FC have quickly transferred their century-old passion into the digital age. Their fans are among the loudest in the country and that voice often explodes online, especially when the team wins.
EBFC’s strength lies heavily in their Facebook dominance, where they rival MBSG and KBFC for reach. For their supporters, social media isn’t just supporting the team, it’s about living and breathing their club every day and their official handles capture this energy brilliantly.
Their content celebrates tradition and emotion, which continues to resonate with one of the most dedicated fan bases in Indian football.
5) Bengaluru FC

X: 322.2K, Instagram: 599K, Facebook: 461K. Total: 1.38M
Coming in fifth are Bengaluru FC, who narrowly edge FC Goa who also have over 1.30M followers across the three platforms. BFC are known for their professionalism and consistency, and their social media presence mirrors that identity. Home to Indian football team stars like Sunil Chhetri, Gurpreet Singh Sandhu and Rahul Bheke to name a few, the Blues enjoy strong attention but it’s their content style that sets them apart.
Fans love their eye-catching graphics, plus the way they keep grassroots, their youth sides and India games in the spotlight.
The Blues also use their platforms to stand for more than football. They’ve never shied away from backing social causes, campaigns and community initiatives, making them one of the most vocal clubs online.