Hero ISL digital collectables now LIVE; more than 200 thousand tokens on unique platform to engage millennials

Hero Indian Super League (ISL) in association with its licensed partner Terra Virtua have announced the mega launch of its exclusive series of digital collectables. The Hero ISL metaverse on the unique Terra Virtua platform will offer fans of Indian football the chance to own a digital collectable of their favourite club and players. The debut collection comprises of 27,500 team posters and 242,000 trading cards, made available ahead of the 2021-22 season.

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The digital collectables will include rare team posters from Hero ISL’s eleven clubs. The series will also include a Titans Collection of player trading cards of the biggest stars in Indian football.

As a special first-time offer, every fan will get a free digital collectable of the club they support while signing up on the Terra Virtua platform.

India's premier football league, Hero ISL had earlier become one of the youngest leagues in the world and the first sports property in India to announce a partnership with London-based Terra Virtua to create and launch its exclusive digital collectibles.

Terra Virtua is the world’s first fully immersive social, digital collectables platform and is one of the world’s leading creators and marketplaces using blockchain technology. It currently offers themed digital collectables across a range of popular movies, television shows and comic books.

Says ISL spokesperson, "We are excited to enter yet another first as we become India's first sports league to have its digital collectables go live. I am sure this will engage the vast demographics of fans of the Hero Indian Super League and all its clubs and make them feel closer to the action."

"It has been our constant endeavor to connect with our audiences and keep up with trends that define the future of sport. This is a testament to ISL's growing popularity across the younger generation and lays down the benchmark for the sports industry in India."

Terra Virtua CEO and co-founder, Gary Bracey commented: “This is an incredibly exciting moment for Indian football fans, who now have the chance to own an exclusive part of their club’s history. We’re delighted to be driving the digital transformation of sports fan engagement through digital collectables, bringing people even closer to their favourite teams.”

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