Chennaiyin FC and English football club Norwich City FC are delighted to announce a strategic partnership aimed at fostering mutual growth, innovation, and collaboration in football. This partnership brings together two esteemed football clubs from different parts of the world, united in their commitment to excellence on and off the pitch.

A Memorandum of Understanding (MoU) was signed by the clubs on Wednesday in Chennai during a press conference that was attended by Ekansh Gupta, Vice President of Chennaiyin FC, alongside Sam Jeffery, Commercial Director at Norwich City FC.

Chennaiyin FC and Norwich City FC bring to the partnership a wealth of experience, expertise, and unique footballing philosophies. By joining forces, the clubs will create a platform for the exchange of knowledge, technical expertise, coaching methodologies, and player development strategies.

“We are delighted to unveil our collaboration with Norwich City. Let me be clear: this is far from a mere marketing ploy. We anticipate significant advancements for our developmental teams through this partnership. I am confident that we can assist Norwich City in achieving their aim of establishing a presence within the Indian sports ecosystem,” commented Ekansh Gupta, Vice President, Chennaiyin FC.

Both Chennaiyin FC and Norwich City FC are led by women entrepreneurs, Ms Vita Dani and Ms Delia Smith, who are focused on harnessing the power of the sport and developing local talent.

Commenting on the partnership Sam Jeffery, Commercial Director at Norwich City FC, said: “This is an extremely exciting moment for Norwich City as we enter into our partnership with Chennaiyin FC, and with it the Indian football market.

“India has the fastest growing sports economy in the world, and football is the fastest growing participation sport here too. We believe there’s significant commercial opportunity in this fantastic part of the world, and we’re really excited to build a mutually beneficial and culturally authentic collaboration with our friends at Chennaiyin FC.”

Chennaiyin FC bring to the partnership a deep understanding of the Indian football landscape, offering valuable insights into the unique challenges and opportunities of operating in this market. Additionally, the club is eager to facilitate cultural exchange programs and collaborate on joint marketing initiatives to engage diverse audiences and promote the vision of both clubs.

Norwich City FC’s technical expertise and involvement in workshops and seminars will play a crucial role in enhancing coaching standards and methodologies at Chennaiyin FC. Active participation in youth development programs, including talent identification processes and coaching clinics, will further strengthen the impact of the partnership.

Periodic friendly matches and training camps organised by both clubs will provide valuable exposure to players and contribute to the growth of football in their respective regions.

Norwich City have won the League Cup twice, in 1961-62 and 1984-85, and finished third in the 1992-93 season of the English Premier League. They also clinched the EFL Championship title in the 2018-19, and 2020-21 seasons. They are currently at sixth position in the ongoing season of the Championship, keeping themselves in the race for a Premier League promotion.

Chennaiyin FC are currently competing in the ISL 2023-24 with their next match scheduled against Jamshedpur FC in Chennai on Thursday, their hopes for a top six finish, very much alive.