Yeh Hai #TrueLove: Hero ISL's rallying cry for the love of football

With the Hero Indian Super League (Hero ISL) 2019-20 season set to get underway from October 20, the Hero ISL, on Monday, launched the Yeh Hai #TrueLove campaign aimed towards spreading and strengthening the love for the beautiful game across the country.

Since its inception back in 2014, the Hero ISL has come a long way. What started off as the nation voicing #LetsFootball in unison to kick off the grand journey, has gathered steam over the years with the beautiful game slowly taking root and blossoming in the hearts of millions, making the competition a footballing extravaganza recognized at the global scale.

The Yeh Hai #TrueLove follows up on last season's #FanBannaPadega campaign, which put Indian football fans at the centre, and this season, the progression continues with an appeal to the fans to announce their love and passion for football.

The launch of the Yeh Hai #TrueLove campaign has already resonated strongly with the fans, who came out in numbers on social media to pledge their affection and support.

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