Sourav Ganguly unveils the new jersey flanked by Anupam Vasudev (L) and Utsav Parekh.Aircel were announced as the principal sponsor of Hero Indian Super League (ISL) club Atlético de Kolkata at an event in the city yesterday. The association will see the Aircel logo adorn the team jersey and training kits.Yesterday’s launch was attended by Aircel’s chief marketing officier, Anupam Vasudev, and Atlético de Kolkata co-owners Utsav Parekh and Kolkata cricketing icon Sourav Ganguly. Speaking at the event, Vasudev spoke of his company’s belief in the ISL club’s potential.“We believe that Atlético de Kolkata will be one of the most premium teams in this ISL,” the Aircel official said, before adding, “And today, we are proud to announce that we are principal sponsors of this team.”Utsav Parekh, who is co-owner along with Ganguly, fellow city businessmen Harshavardhan Neotia and Sanjiv Goenka, as well as current Spanish La Liga champions Atlético de Madrid, emphasised the significance of the partnership with Aircel. “It is indeed an important day in the history of Atlético de Kolkata.”To underline the moment, the event was headlined by the unveiling of the updated club kit, bearing the Aircel logo. Vasudev, Parekh, and Ganguly all sported the new jersey, before the former India cricket captain took centre stage.“It’s the beginning of something special, something different for me," Ganguly pointed out. He underscored the ambitious philosophy of Atlético de Kolkata, accentuating the idea that in aiming for a “higher standard, you will always become better.”The cricket legend also spoke of the challenge of building a successful club. “To organize a team, to manage it, to make it run successfully, it requires special effort,” stressed Ganguly. He ended on a tantalizing note for Atlético de Kolkata fans. “Hopefully we can do something outstanding, something to look forward to, in the next two months.”Atlético de Kolkata return to India later this week after a month-long training sojourn in Spain, a part of the association with Atlético de Madrid. They will kick off their ISL campaign in the tournament’s season opener on October 12, against Mumbai City FC at Kolkata’s famous Salt Lake Stadium.