DEN Launch Delhi Dynamos FC

Announces Alliance with Leading Dutch Football Club – Feyenoord Rotterdam

In this season of football frenzy, the national capital is seeing the birth of its very own footballmovement. DEN Soccer Pvt. Ltd. (a wholly owned subsidiary of DEN Networks Ltd.) proudlyannounces the launch of the Delhi Dynamos FC, the Delhi franchise of the Indian Super League(ISL).

The name Delhi Dynamos represents the very essence of what is intrinsic to all Dilliwallahs &the beautiful game of football – a team full of energy, moving with power & constantly adaptingto the changing environment around it. The anthem of the team captures the diversity & the rawenergy of Delhi in a fun, catchy tune, aiming to literally be the song on every Dilliwallah’s lips.

DEN also announces its alliance with Feyenoord Rotterdam – a leading football club & academyfrom the Netherlands. Feyenoord’s football academy has been voted as the best academy in theNetherlands for 5 successive years. According to the CIES Football Observatory, Feyenoord isthe World No. 1 in Player Development for this year’s FIFA World Cup. Including Robin VanPersie, the FIFA World Cup 2014 had 12 Feyenoord Rotterdam-trained players, the highest fromany club globally1. As a part of the alliance with DEN, Feyenoord will share its immenseknowledge of the sport and assist the Delhi Dynamos in overall development of its team inaddition to providing world class players and technical staff.

DEN aims to create a robust football ecosystem in Delhi and Northern Indian along with givingthem a team they can support with pride. The alliance with Feyenoord Rotterdam marks the firststep in Delhi Dynamos’ mission of building football into a leading sport across Delhi andNorthern India. The team aims to get the support all football fans in North India and unite thembehind one name, Delhi Dynamos.

The team name, the team philosophy, anthem and the Delhi Dynamos’ alliance with FeyenoordRotterdam were unveiled at an event held at the Jawaharlal Nehru Stadium, the home stadium ofthe Dynamos. The stadium is getting a brand new world-class football pitch in preparation forhosting the Delhi home matches of the ISL.

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