Reputed motorcycle manufacturer Hero MotoCorp has signed a three-year deal as the title sponsor of the Indian Super League (ISL). The upcoming club-based football league promoted by IMG-Reliance and Star India will henceforth be called the `Hero Indian Super League'.Pawan Munjal, CEO, Hero MotoCorp, said on the occasion of the announcement, “Football is not just the world’s most popular game; it has today become a phenomenon sweeping across continents. I witnessed this myself while moving from one Brazilian city to another to watch the games at the recent World Cup. Like every other part of the world, India is also in the grip of this magic, as millions of youngsters across the country are taking to the game with enthusiasm.“The ISL, therefore, is a timely initiative, and we are delighted to be partners in this journey for the common goal of promoting football in the country. As the title sponsor of the league, we are happy to being catalysts in bringing in much-needed professionalism and promote the game at the grass roots level to help identify and promote local talent,” Munjal added. Star India CEO Uday Shankar, stated: “The Hero name brings with it credibility, commitment and passion to the cause of sports. I am deeply pleased because Hero and Pawan Munjal are true ambassadors of sports with a commitment that goes beyond sponsorship. It is great to see them take centre-forward position to support ISL and the future of Indian football.”
