Hero ISL metaverse gets larger with new ‘Moments’ collection
More than 500,000 millennials translate love for Indian football onto unique platform since debut drop
The Hero Indian Super League (ISL), in association with its licensed partner Terra Virtua, announces the expansion of its metaverse with new ‘Moments’ digital collectibles today ahead of the 2021-22 season Semi-Finals and Final.
The latest offering, aimed at enhancing the virtual experience of its fan base, Hero ISL ‘Moments’ will be launched in three phases. The first drop on March 7 includes all 11 team posters and 44 videos featuring top goals scored and key goalkeeping moments. It will be followed by 22 videos on March 14 of top defensive moments.
The 3rd and most-awaited drop on March 23 sees the 2021-22 winning Hero ISL trophy with the winner’s name added virtually to the coveted piece of silverware, days after the Final scheduled on March 20.
Since its debut in November last year, more than 500,000 millennials translated their love for India’s football stars from the pitch onto the metaverse through unique engagement in a bid to own and display an ISL digital collectible.
ISL heroes Sunil Chhetri, Roy Krishna and Sahal Abdul Samad top the fan demand for player collectibles. While team collectibles including Mumbai City FC, ATK Mohun Bagan and Kerala Blasters FC continue to be most sought-after in the metaverse.
Speaking on the launch, ISL Spokesperson said, “Following the enthusiastic response to the Hero ISL digital collectibles series launched last year in partnership with Terra Virtua, we are now set to expand the metaverse.
On the plate is the launch of our latest collection ISL Moments, designed to close the gap between fans and their favourite teams and players. These collectibles promise to amp up the level of engagement for our fans as they immerse themselves in a rewarding and action-packed experience.”
Terra Virtua, Chairman, Gary Bracey said, “It’s been fantastic to collaborate with Hero ISL on this project. It’s been a huge success and it’s great to see so many fans engaging with sport in the metaverse.
“We’ve produced a huge variety of digital assets as part of the project and the latest collection allows us to check-in mid-season, something that with physical collections would be significantly more challenging.
“We look forward to continuing to work with the Hero ISL and engaging with the next generation of football fans through digital collectibles.”
About Terra Virtua
Founded in 2017, Terra Virtua is a sustainable metaverse platform that provides immersive social, gaming, and creative experiences, through NFTs and blockchain technology. Its curated marketplace, interactive virtual environments, and exclusive brand partnerships, provide access to unique digital collectibles.
About Hero ISL
Hero Indian Super League is India's premier professional football league which is organised by Football Sports Development Limited, a joint venture by Reliance Industries Ltd and Star India Ltd under the aegis of All India Football Federation. Launched in 2014, ISL has revolutionised football in India, and Indian football globally in a short span of 7 years. Currently, an eleven-team contest, ISL has been able to reignite the passion for football across India, with representation of ATK Mohun Bagan; Bengaluru FC; Chennaiyin FC; FC Goa; Hyderabad FC; Jamshedpur FC; Kerala Blasters FC; Mumbai City FC; NorthEast United FC; Odisha FC; and SC East Bengal.