Hero ISL gives fans a unique opportunity to back their Club

The Hero Indian Super League continues its endeavour to provide unique engagement opportunities to its fans across digital platforms. And with that intent in mind the Hero ISL partners with Facebook to give fans an opportunity to showcase their support and passion for their favourite Clubs. Using Facebook’s augmented reality camera, fans can now showcase their beloved Clubs’ colours through state-of-the-art 3D face masks.

The face masks, which can be applied to photos and videos will be available today to fans of all ten Hero ISL Clubs the world over. Fans of ATK, Bengaluru FC, Chennaiyin FC, Delhi Dynamos FC, FC Goa, FC Pune City, Jamshedpur FC, Kerala Blasters FC, Mumbai City FC and NorthEast United FC, can show their allegiance by using face masks which utilise Club colours and their anthem to give fans a distinctive opportunity to back their team.

The Hero Indian Super League officially launches the augmented reality masks on Facebook in India today, thus becoming the first entity in the country to implement this technology on the social media platform.

Here’s how you can use your Club’s mask on Facebook:

Swipe right on your Facebook newsfeed to open the new Facebook camera
Tap on the magic wand icon to bring up the tray of effects for the camera
Select the mask of your favourite Hero ISL Club; capture an image or video and share with your friends

Here’s a sneak peek of the ten Hero ISL face masks on Facebook:

ATK - To try their face mask on Facebook camera, click here