Hero Indian Super League partners with OneFootball to expand its global footprint
More than 100 million fans across 200 countries to access India’s premier football league free-to-air.
Football Sports Development Limited (FSDL) today, on November 25, announced a worldwide partnership with German football media company, OneFootball to broadcast the Hero Indian Super League (ISL) in over 200 countries across the globe (excluding the Indian Subcontinent).
From the current Hero ISL 2021-22 season, the fans will be able to catch the live action of India's premier football league alongside highlights being made available, free-to-air, on the OneFootball platform, accessed by upwards of 100 million monthly active users internationally.
The partnership further increases Hero ISL's growing global appeal especially amongst millennials. All live and on-demand match action will be available on smartphones and tablet via the OneFootball App (iOS/Android, incl. Apple AirPlay and Google Chromecast) as well as on desktop via the OneFootball Website.
The ISL spokesperson said, "We are pleased to partner with OneFootball bringing another power-packed season of Hero ISL to fans worldwide. Hero Indian Super League has consistently engaged with the young audience, creating an intrigued base of fans across the globe."
"Through our partnership with OneFootball, ISL will be able to continue its endeavour to appeal to the youth and globalise Indian football."
Nikolaus von Doetinchem, the VP OTT & Media Rights OneFootball said: “The Hero Indian Super League is a young and rapidly growing competition. OneFootball will be the place for Indian football fans around the world to watch their teams from back home and for a larger international audience to discover ISL for the first time. At OneFootball we are committed to bringing fans closer to the action than ever before and with the ISL we have another amazing competition for football fans to experience.”